SIMPLY CREATIVE
OUR STORY
Riverstone Creative Studio is a place where creativity thrives and market-shifting ideas are born on a daily basis. We believe in simple and authentic communication that grows powerful brand identities and delivers strategic marketing solutions - and work with great partners to achieve this. The purpose of a brand determines our creative process and enables us to develop unique creative impact strategies aimed at building meaningful businesses and brands. We believe we are here to do things that have meaning in a creative way. Our purpose is to help our clients discover their brand purpose and communicate it to the world. That’s our truth.
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Exploration, innovation, storytelling, mindfulness, creation and purpose...these are the skills we bring to make brands and businesses better.
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OUR ORIGIN
We have a long and interesting history in marketing, coming from a traditional agency background into the digital marketing arena. But as marketing trends have changed over time, we’ve always known that creative matters, that brand matters.
Coming out of the Covid-19 crisis, where the world – and business – as we know it has forever been changed, we decided to focus on a simpler, more authentic offering to our clients – many of whom are struggling to recover their businesses post-Covid, and cannot define what marketing looks like in this new world. So, we began offering expertise in post-covid and future marketing trends, a new kind of creative studio full-service branding and marketing firm that helps visionary companies emphasise their strengths and elevate their brands. With a complete range of creative capabilities, we craft authentic brand experiences that engage and inspire audiences at every touch point.
OUR ETHOS
We are simple, authentic, inspiring, adventurous and purposeful. We are also seriously creative. But we also believe in the power of having fun and doing GOOD in bringing change to businesses, brands and the world.
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We are all about planning for the future growth of our clients businesses and brands. But we also understand the importance of being present, of a life well lived, and of being grateful for how things are. Being mindful can be the difference between keeping a business alive or taking it to the next level. Mindfulness is how business leaders can both live in the present while trying to predict the future. It‘s how we focus on our clients now, while building their brands into the future.
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CREATIVE POWER
We are creators. We understand the power of creative.
In a digitally-driven advertising world, marketers have an average of 5 seconds to grab a customer‘s attention, Studies show that the best way to be noticed is through compelling ads – creative and engaging communication that grabs and maintains an audience’s attention. Creative advertising campaigns are proven to be more effective at getting results. Creativity can help brands create a following, as well as promote their products. Research proves that creative ad campaigns deliver an ROI 11 x higher than non-creative campaigns.
At Riverstone Studio, we do creative advertising that is more memorable, longer lasting, works with less media spending, and quickly builds consumer loyalty. Good creative creates personalization, brand recognition and engagement.
We do good creative. We do it in an innovative way. And we do it on purpose.
OUR TEAM
Peter has a long history in marketing, advertising and film - as the creative head in various multinational advertising agencies in South Africa, and an award-winning film director. Peter has won many local and international awards for his advertising work including Cannes, New York and London International. In 2020, Peter started Riverstone Studio, an innovative creative company focussed on brand story and post-Covid, purpose-driven marketing solutions for clients.
ELLE MATTHEWS
CREATIVE WRITER
Elle is a writer and producer, with a background in English, Psychology, PR and Marketing. She is responsible for new business, strategy and overseeing our team of writers, copy editors and content creators, to create the right narrative for clients, according to their brand needs. Elle is also the owner of GreenShoot Films, and owner/Head Writer at Origin of Story, that communicates the essence of a brand, crafts true identities for clients and helps shape customer perceptions.
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COLLEEN HOUGH
MEDIA MANAGER
Colleen held a number of executive positions, before joining Riverstone Studio. She has a wealth of corporate and client experience, and her administrative skills keep Riverstone Studio running at the highest level of efficiency. For the past few years, Colleen has been involved as the Project Coordinator for the Township Youth Project, and running 'The 500' Art Initiative.